ABOUT
ABALONE is a full-service consultancy. We bridge the worlds of brands and culture by forging impactful brand partnerships with celebrities, musicians, athletes, creators, tastemakers, models, speakers, experts, and more including music, property and co-brand licenses.
ABALONE’S mission is to serve as your best-in-class, trusted advisor to help bring your brand’s creative ideas to life.
We are Los Angeles-based, globally recognized industry veterans with additional offices in Chicago, New York, Philadelphia and across a global network. We counsel clients from blue-chip brands to start up endeavors on programs across all media, advertising, marketing, PR, experiences and collaborations.
BIG AGENCY CHOPS. BOUTIQUE APPROACH.
An independent, woman-owned, MBE certified minority business enterprise.
Founded by industry veteran and entertainment attorney, Chalcea Park, former executive at The Marketing Arm/Platinum Rye Entertainment, Davie-Brown and DDB. ABALONE’S key partners include Lori Golden (formerly TMA, Platinum Rye Entertainment, BWR) and Paul Williams (formerly TMA, Walton Isaacson, NFLPA).
ABALONE provides strategic counsel to brands, generates viable ideas, and negotiates contracts for programs ranging from large-scale Super Bowl ads and long term collaborations, to target-specific social and influence activation. It is our goal to forge meaningful connections that bring consumers closer to the brands they love via authentic partnerships.
Strategy & Consultation
Casting/Relationship Building with Talent and Music
Vetting & Insights, Data
Contract Drafting & Negotiation
Contract Execution & Management
Bespoke Trend Insights & Reporting, Cultural Immersions
WHY ABALONE
BRAND CONSULTANCY SERVICES
Expertise
Seasoned subject matter expertise, savvy negotiators with legal and agency backgrounds, creative positioning to strike win-win deals.
Access
Navigation of and insider access to industry players, celebrities, musicians, athletes, creators, experts, licensors and more via our deep relationships.
Agility & Value
High-level experts who work transparently, efficiently, and effectively to produce cost and time savings, risk mitigation, and contract optimization.